Comic Book Page: The Mayo Report: 2006-04

Mayo Report for 2006-04

This installment of The Mayo Report was part of Comic Geek Speak episode #148. It covered April 2006 and can be found here.

We discussed the sales figures for about 53 minutes or so this time around. I even got a cool new segement opener for the Mayo Report.

Below are the rough notes I put together in preparation for the podcast. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.

Top Comics List Top Comics Breakdown Top Trades List Top Trades Breakdown

2006-04 IndexPointValue:

CBG = ~728.90

Up about ~30.93 from 2006-03 (~697.97)

ICv2 = ~728.89

Up about ~30.84 from 2006-03 (~698.05)

MARKET SHARES

Another strong month for Marvel

A little under half (46.94%) of the comic book units sold this month
A little under half (46.11%) of the comic book dollars sold this month

Again DC came in second place behind Marvel

A little over one third (38.84%) of comic book units sold this month
A little over one third (39.17%) of comic book dollars sold this month

Dark Horse came in third

Comic book units: 3.03%
Comic book dollars: 3.14%

Image lost some market share this month

Comic book units: 2.74%
Comic book dollars: 2.85%

COMICS

Top 300 comics (~6,251,100)

Down ~740,200 (-10.59%)

Up/down is a comparison to total sales of the previous issue including reorder activity for this month

Previous issue totals include reorders for the current month

7 titles sold over 100,000 copies

Infinite Crisis #6 (~194,400)
Wolverine: Origins #1 (~150,300)
New Avengers #18 (~121,600)
Astonishing X-Men #14 (~119,500)
Justice #5 (~110,200)
Moon Knight #1 (~103,700)
New Avengers Annual #1 (~101,900)

No titles had more than one new issue released this month

76 new, 24 reorders, 100 total

DC: INFINITE CRISIS

Rank #1: Infinite Crisis #6 (~194,400)
Rank #236: Infinite Crisis #5 reorder ( ~3,300)
Rank #254: Infinite Crisis #4 reorder ( ~2,400)
Rank #261: Infinite Crisis #3 reorder ( ~2,100)
Rank #294: Infinite Crisis #2 reorder ( ~1,600)
Rank #287: Infinite Crisis #1 reorder ( ~1,700)

strong reorder numbers
total sales to date:
#1: ~270,100 - originally ~249,100 + reorders of ~21,000 - sold around 100.00% of total of #1
#2: ~225,700 - originally ~207,600 + reorders of ~18,100 - sold around 83.56% of total of #1
#3: ~218,800 - originally ~188,900 + reorders of ~29,900 - sold around 81.01% of total of #1
#4: ~201,500 - originally ~182,600 + reorders of ~18,900 - sold around 74.61% of total of #1
#5: ~205,100 - originally ~201,800 + reorders of ~3,300 - sold around 75.93% of total of #1
#6: ~194,400 - originally ~194,400 + reorders of ~0 - sold around 71.97% of total of #1

Rank #120: Infinite Crisis Secret Files 2006 2006 reorder (~16,600)

Rank #10: Omac Project Infinite Crisis Special (~79,400)
Rank #13: Villains United Infinite Crisis Special (~73,800)

good sales but probably would have sold about twice that if these have been integrated into the Infinite Crisis series itself

Rank #21: Ion #1 (66,500)

solid starting numbers

Rank #34: Checkmate #1 (~49,200)

Rank #46: Blue Beetle #2 (~43,800)

Down ~13,200 (-23.16%)

Rank #196: Blue Beetle #1 reorders (~6,300)

DC: ONE YEAR LATER

Nearly all of the title went down from the total sales of the previous issue

still some of the highest sales for the various titles
Titles that went up: Teen Titans, Robin

Massive reorder activity for a number of One Year Later titles

Rank #9: Teen Titans #34 (~82,500)

Up ~15,300 (22.77%)
one of only 2 One Year Later increased this month

Rank #180: Teen Titans Annual #1 reorders (~7,500)

Rank #14: Superman #651 (~73,400)

Down ~4,400 (-5.66%) from total sales of #650 including this month's reorders of (~12,200)
still stronger sales than it had over the past 100 issues

other than the previous issue and #203-215 (Jim Lee run)

Rank #141: Superman #650 reorder (~12,200)

Rank #17: Batman #652 (~72,900)

Down ~6,700 (-8.42%) from total sales of #651 including this month's reorders of (~9,800)
still stronger sales than it had over most of the past 100 issues

other than the previous issue and #608-628 (Jim Lee run)

Rank #130: Batman Annual #25 reorder (~14,800)
Rank #160: Batman #651 reorders (~9,800)
Rank #177: Batman #650 (second printing) reorders (~7,900)

Rank #23: Detective Comics #818 (~60,400)

Down ~1,800 (-2.89%)
still stronger sales than it had over the past 100 issues

other than the previous issue

Rank #25: Crisis Aftermath Battle For Bludhaven #1 (~56,500)
Rank #29: Crisis Aftermath: Battle For Bludhaven #2 (~52,000)

Down ~4,500 (-7.96%)

Both issues were solicated in the same month (2006-02)
Drop represents retailer expectations on how the series would do

Not bad sales and a very minimal second issue drop

Rank #27: JSA #84 (~53,200)

Down ~5,400 (-9.22%)
still selling better than every issue of the series except #1, 2, 75, 77, 78, 82, 83 (previous)

Rank #192: JSA #83 reorders (~6,600)

Rank #119: Nightwing #119 (~46,300)

Down ~5,400 (-10.44%) from total sales of #118 including this month's reorders of (~9,200)
still stronger sales than it had over the past 100 issues

other than #19, 20, 21, 23, 1000000, 68, 69, 96, 118 (previous)

Rank #162: Nightwing #118 reorders (~9,200)

Rank #40: Outsiders #36 (~45,800)

Down ~1,500 (-3.17)
still stronger sales than it had since #9

other than #24, 25, 29, 31, 34 (previous)

Rank #44: Supergirl Legion of Super Heroes #17 (~44,800)

Down ~10,000 (18.25%)
still stronger sales than any issue since #3 (except previous)

better than every issue of Legion series

Rank #184: Supergirl and the Legion of Super-Heroes #16 reorders (~7,400)

Rank #53: JSA Classified #11 (~37,800)

Down ~3,500 (-8.47%)
worst selling issue of the series

Rank #54: Aquaman Sword of Atlantis #41 (~37,600)

Down ~8,800 (-18.97%) from total sales of #40 including this month's reorders of (~8,800)
still stronger sales than any issue since #40 of the previous Aquaman series

other than #1, 2, 3, 40 (previous issue)

Rank #167: Aquaman, Sword of Atlantis #40 reorders (~8,800)

Rank #55: Robin #149 (~37,200)

Up 500 (1.36%)
Modest gain but good
still stronger sales than any issue since #57

other than #1000000, 98, 126-131, 148 (previous issue)

Rank #56: Green Arrow #61 (~36,000)

Down ~1,900 (-5.01%)
still stronger sales than any issue since #34

other than #60 (previous issue)

Rank #57: Birds of Prey #93 (~34,400)

Down ~2,400 (-6.52%)
still stronger sales than any issue of the series

other than #39, 41, 43, 83, 92 (previous issue)

Rank #65: Hawkgirl #51 (~30,700)

Down ~4,000 (-11.53%)
still stronger sales than any issue (of Hawkman/Hawkgirl) since #13

other than #23, 24, 25, 50 (previous issue)

Rank #67: Catwoman #54 (~28,900)

Down ~5,600 (-16.23%)
still stronger sales than any issue since #12

other than #34, 35, 36, 53 (previous issue)

Rank #201: Catwoman #53 reorders (~6,000)

Rank #88: Firestorm Nuclear Man #24 (~23,700)

Down ~1,400 (-5.85%)
still stronger sales than any issue since #7 (other than previous issue)

Rank #172: Action Comics #837 reorders (~8,400)

No new issue shipping in April 2006

Rank #182: Green Lantern #10 reorders (~7,400)

No new issue shipping in April 2006
Reduces the drop of ~10,200 (-11.35%) to a drop of ~2,800 (-3.24%)

DC: THE OTHER STUFF

Rank #5: Justice #5 (~110,200)

Down ~5,700 (-4.92%)
Still really strong sales for this series

Rank #62: Planetary #25 (~32,800)

Up ~1,000 (3.14%)

Rank #78: Batman: Year One Hundred #3 (~26,000)

Down ~1,500 (-5.45%)

Rank #204: Batman Year One Hundred #1 (Second Printing) reorder (~5,400)
Rank #217: Batman Year One Hundred #2 reorder (~4,500)

Rank #82: Fables #48 (~24,500)

Up ~200 (0.82%)
Damn you, Jamie D.

I was able to read the first five issue and was hooked
DCBS has the trades in the DC Backlist at 40% off
but, I read comics, not trades

I bought 1-46 on eBay and got #47-49 locally

Now I have to find the time to read them all

Rank #106: Warlord #3 (~20,000)

Down ~1,600 (-7.41%)

Rank #151: Albion #4 (~4,000)

Down ~10,800 (-27.03%)
the delays on this title aren't helping sales
I dropped this after the first issue. I don't do that often.

Not bad, just wasn't for me. I simply didn't "get it".

MARVEL

71 new, 14 reorders, 85 total

Rank #2: Wolverine: Origins #1 (~150,300)

Strong start for a second monthly Wolverine series
sold over twice what Wolverine #41 sold
#2 will probably see the usual second issue drop but should still have very strong sales, probably over 100,000

Rank #19: Wolverine #41 (~71,000)

Down ~6,600 (-8.51%)

Rank #265: Wolverine #40 reorder (~2,100)

Rank #4: Astonishing X-Men #14 (~119,500)

Down ~27,600 (-18.76%)
Standard sort of "second issue" drop
still very strong numbers

Rank #6: Moon Knight #1 (~103,700)

Very strong start for this title
Personally, I'm surprised/amazed this cracked 100,000

Moon Knight has a loyal following but has never been an "A-list" character or title

Rank #28: Marvel Zombies #5 (~53,000)

Down ~7,400 (~12.25%)

Rank #122: Marvel Zombies #4 (2nd printing) reorders of ~16,100
Rank #223: Marvel Zombies #2 reorders of ~3,800
Rank #238: Marvel Zombies #3 reorders of ~3,200
obviously the retailers didn't order enough of this series
will probably do well in trade

Rank #31: Squadron Supreme #2 (~51,200)

Down ~18,500 (-26.53%)
A drop on the second issue isn't unusual
Supreme Power has been constantly dropping

this drop puts it just about where that series left off (#18 = ~50,600)

Rank #33: Iron Man #7 (~49,400)

Up ~9,100 (+22.58%)
New creative team:

Written by DANIEL & CHARLIE KNAUF
Penciled by PATRICK ZIRCHER

Rank #37: Daredevil #84 (~47,100)

Up ~300 (0.64%)
Not a big gain but given the drops most other titles took this month, any gain is good

Rank #39: Ms Marvel #2 (~46,200)

Down ~27,200 (-37.06%)
Big drop, even for a second issue
not a good sign

Rank #102: Thing #6 (~20,600)

Up ~300 (1.48%)
Dan Slott's Pull My Thing campaign simply didn't have enough time

Rank #108: Marvel Team-Up #19 (~19,900)

Up ~900 (4.74%)
Still in the "danger zone"

Rank #115: Spider-Girl #97 (~17,500)

Up ~800 (4.79%)
Ends at #100

Rank #189: Sable & Fortune #4 (~7,000)

Down ~800 (-10.26%)
Amazingly low sales for a Marvel title

Somehow I'm not expecting another mini-series out of this...

Rank #235: Marvel Spotlight #5 (Way/Coipel) (~3,300)

Down ~800 (~19.51%)
Series started at 9,800
Even for a purely marketing title these are pretty low sales

MARVEL: CIVIL WAR

Strong numbers for this Event

Rank #8: Amazing Spider-Man #531 (~86,900)

Down ~9,500 (0.85%)
Road to Civil War

Rank #22: Fantastic Four #537 (~62,900)

Up ~1,900 (3.11%)
Dr. Doom and Thor's Hammer issue

Rank #127: New Avengers Illuminati Special reorder (~15,000)
Rank #134: Amazing Spider-Man #529 reorder (~14,100)
Rank #242: Fantastic Four #536 reoder (~3,100)

MARVEL: ANNIHILATION

Overall the numbers for this Event are very unimpressive

Rank #35: Annihilation: Silver Surfer #1 (~49,100)
Rank #47: Annihilation: Super Skrull #1 (~42,800)
Rank #48: Annihilation: Nova #1 (~42,500)
Rank #51: Annihilation: Ronan #1 (~39,000)

Low numbers for an Event
All of these will probably drop next issue (standard second issue drop)
Probably not a good idea to have a cosmic Event playing second fiddle to Civil War

Rank #264: Annihilation Prologue reorder (~2,100)

Annihilation Prologue sold ~61,800 last month

MARVEL: REORDER POLICY

There was a decent amount of reorder activity for Marvel
I need to do some research on Marvel's reorder policy
Does the "Marvel sales are high because retailers can't reorder those books" theory still hold water?

IMAGE

22 new, no reorders, 22 total
only 6 Image titles sold over 7,500 copies

Rank #75: Spawn #155 (~26,700)

Down ~300 (-1.11%)
top selling Image title
only Image title in top 100
lowest selling issue since #64
far cry from when it routinely sold over 100,000 copies an issue (#64-82)

Rank #111: Cyberforce #2 (~18,900)

Down ~8,600 (-31.27%)
Harsh drop even for a second issue

Rank #123: Witchblade #97 (~16,000)

Up ~1,500 (10.34%)
I haven't gotten Witchblade since #17 so I have no clue what might account for the upswing

Rank #188: Savage Dragon #125 (~7,000)

Up ~200 (2.94%)
I dropped this book when I switched over to DBCBS

I picked up the issues I missed (#112-125) on Free Comic Book Day
Good read and worth reading

Rank #212: Noble Causes #19 (~4,700)

Up ~700 (17.50%)

OTHER PUBLISHERS

Dark Horse: 11 new, 2 reorders, 13 total
IDW: 13 new, no reorders, 13 total

Rank #100: Conan #27 (~21,300)

Down ~10,300 (-32.59%)

Rank #114: Zoom Suit #1 (~17,700)

Excellent opening numbers
Fun read, woth checking out
numerous variant covers

Rank #129: Shrugged: Beginnings (~14,900)

Excellent opening numbers

Rank #193: Archenemies #1 (~6,500)

Suprisingly low numbers

Rank #229: Angel Scriptbook #2 (~3,400)

Down ~1,100 (-24.44)
the survival of this title comes down to how cheap is it to produce

Rank #239: Stargate SG-1: Ra Reborn Prequel (~3,100)

Stargate SG-1 is about to start season 10 and is a very popular series
Why isn't the comic book version selling better?

Way too many variant covers
Too hard to distinguish new material from re-released material
Mini-series after mini-series versus a single ongoing title

Rank #267: Mouse Guard #1 (second printing) reorder (~2,100)

Indy challenge title

Rank #277: Black Coat: Call To Arms (~1,900)

Indy challenge title

TRADES

Rank #36: Walking Dead Vol. 1 Days Gone Bye (~1,900)

Total sales: ~34,600

Rank #73: Walking Dead Vol. 2 Miles Behind Us (~1,200)

Total sales: ~20,100

Rank #74: Walking Dead Vol. 4 Hearts Desire (~1,200)

Total sales: ~16,300

Rank #96: Walking Dead Vol. 3 Safety Behind Bars (~1,000)

Total sales: ~18,000