Hibbs: The self-strangulation of the Direct Market

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BobBretall
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Post by BobBretall »

Danscomics wrote: I'm actually going to structure it with 2 possibilities (which I came up with after reading through opinions on this forum :) ). I'm going to offer a traditional pull service and something similar to a subscription service. The difference being that the subscription service would require you to leave a credit card on file that would be charged on some regular basis for your books. The main benefit of the subscription over the pull list for the customer would be the size of the discount you received.
I like this, it's a win-win for the store & the customer, and should be sold that way.

The customer gets a bigger discount.

The store gets guaranteed sales and cash flow to keep the lights on.

An amendment may be that anyone who maintains a subscription of at least $100 per month can carry over their discount to items bought "off the rack" (which will help reduce rack inventory and be encouragement for subscription customers to try new stuff which they may subsequently add to their subscription).

Maybe give the same thing with a bit reduced discount to subscribers in the $50-$99.99 range.
Trev
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Post by Trev »

BobBretall wrote:
Trev wrote: I think this mostly has to do with the nature of pull lists. They are not prepaid. They are essentially a shift of risk. In exchange for a promise to pay, the retailer orders and pulls books for you. Sometimes there's a discount involved. You give the retailer better insight on demand, he commits dollars, and you get some convenience and a sense of loyalty to the store.
But there is no "Bible of pull lists", so a store COULD implement a pre-paid pull list if they wanted to.....AND give a better discount to people who pre-pay, removing their risk.

I once patronized a store (back in the 80s) that did their pull lists this way. I got 20% off by pre-paying.

Of course, this is how the mail order companies like DCBS work too, and it allows them to remove the risk of people not buying what is pre-ordered and offer the discounts also.
Oh yeah, one of my grand ideas for a shop is to implement a 'pre-paid' pull list feature with a higher discount level. Kind of like a 'DCBS Local' but maybe less aggressively discounted.
Danscomics
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Post by Danscomics »

BobBretall wrote: An amendment may be that anyone who maintains a subscription of at least $100 per month can carry over their discount to items bought "off the rack" (which will help reduce rack inventory and be encouragement for subscription customers to try new stuff which they may subsequently add to their subscription).

Maybe give the same thing with a bit reduced discount to subscribers in the $50-$99.99 range.
Yup, I'm still working on deciding on the added benefits. There will be more to it then just the actual pull/subscription list discounts I just haven't finalized the details.
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