JohnMayo wrote:Historically, the comic sales trends are not really influenced by the release of movies. While those movie probably are helping comic book sales any such impact seems to be slow and not obvious. So, while the Avengers movie probably did drive some traffic to comic book stores, the Avengers title itself didn't see any real uptick in sales as a result.
On the other hand, if a movie is released that has a particular collected edition that would benefit such as 300 or Watchmen, there usually is a bump in sales that seems to be directly connected to the movie.
It is entirely possible and probable that the influence on digital sales is more pronounced.
True. But often the comic industry doesn't make it easy either. If the Avengers drew some interests to the comics, how does a new fan jump in? There are some many Avengers books it could get confusing to a newbie. Captain America is on vol. 7.
Also the loss of the newsstand doesn't help either. If someone was interested in trying an Avengers comic based on their enjoyment of the movie, it would rely on them having and finding a local comic shop to look for books. Sure there's Barnes and Noble. But with so much confusing numbering of volumes, and the cost of just trying a trade or hardcover of something they don't even know they'll like is a barrier. Online such as amazon once again doesn't help a new possible reader figure out what to try. Digital? As much as I love digital, how many people that don't already read comics even know that is an option? Or how to access it?
If that same someone was, say grocery shopping, and saw a 3-4 dollar Avengers book sitting right there, they might be willing to impulse buy and try it.
