Factors that will almost certainly get you on the prelminary list:
Batman family
Green Lantern family
Flash family
Legion of SuperHeroes family
Sherlock Holmes family (good example of something that can be overwhelmed by neg. factors)
Contains one of a few other characters I love (Booster, Blue Beetle, etc.)
Specific writer (Johns, Simone, Parker, Seeley, Bendis, Brubaker, Snyder)
Specific artist (Hardman, Samnee, Reis, Immonen, Lark)
Ongoing series set in core DC or Marvel universe
Those special series that just fall into your life (Jonah Hex, Hack/Slash)
Those series that get praise from people whose opinion I trust (Xombi)
Theme relates to "smart" horror movies or buddy cop stuff.
Contains good preview art (especially in the Hardman/Samnee/Lark style)
Someone that I've personally met and genuinely like is involved in the book.
Absolute or oversized Hardcover
DCBS extra-special discounts
Part of a ballsy relaunch of the entire DC line
![Smile :)](./images/smilies/icon_smile.gif)
Factors that may push you off the list:
Written by someone I've never heard of
Drawn by someone I've never heard of
Poor coloring
Includes too much reprinted material as a percentage of the whole.
Limited series (especially if we're past issue #1 already)
Video game or movie tie-in
Involves characters that are not that interesting (Martian Manhunter, etc.)
Ultimate or "Beyond" universe or Red Circle or First Wave books
Overly depressing looking book
"Slice of Life" books
Bad preview art (including extensive photo reference in the Maleev style)
Creators have a bad reputation regarding timeliness (from posts below)
TPB or "premiere" Hardcover (especially those that collect 3 or fewer issues)
Inconsistent trade dress (i.e. JLI Hardcovers going to TPB with #5)
Well, that was 5 minutes off the top of my head.
![Very Happy :D](./images/smilies/icon_biggrin.gif)